Labs
Storefront studies
Eight landing pages for neighborhood commerce. The ones marked as client work are real; the rest are studies of businesses that don't exist — tone of voice, reading rhythm, and the path to getting in touch.
In the studies, names, prices, phone numbers and addresses are placeholders.
Açougue MABI
Real client. A premium-cuts butcher with ordering straight through WhatsApp — the shop's own identity, photographs of its own cuts, no stock imagery.
Espaço Fofurinha
Pet grooming with no booking form: twelve WhatsApp shortcuts, one per service, each with the message already written.
CT2 Two Brothers
Martial arts training center: a grid of disciplines, profiles of the head coaches and the weekly class timetable.
Café Vivo
A slow-reading specialty café. Barista subscriptions, a reservation form and a welcome modal on arrival.
Oficina do Cavalheiro
A classic barbershop set in all caps. Sixteen prices out in the open on the service table, booking in a modal.
Dra. Carolina Mendes
A dental practice built around a personal brand: specialties split by type of care, patient testimonials and a free first appointment.
Dr. Rafael Andrade
A CBT psychologist. The whole page is written in second person, speaking to someone who has never been to therapy — with ten pre-filled WhatsApp shortcuts.
Santuário
A pilates and yoga studio: three practice tracks, plans priced to match how often you show up, and a free first class.
The studies are hand-written HTML and CSS — no framework, no component library. Hover a card and the still becomes the real page, running. The pages themselves are in Portuguese, since that is who they were built for.